Sin City poster banned
Dr Feelgood has brought my attention to this story.
An interactive film advert which showed clips of the film Sin City has been banned by the advertising watchdog for condoning violence.
Out of 486,570 interactions with the advert - over a 47 day campaign - there were a grand total of 1 complaints. So these adverts have been banned on the basis of the 0.0002% of the population that doesn’t get out very much.
Ah, but think of the children, wails the ASA. To which the film’s distributors, Buena Vista International, points out that it had placed the buttons people used to watch the clips higher than normal, out of the reach of children.
As the good doctor points out:
Interactive posters are a new phenomenon, but this decision should get them dead in the water straight away. It’s going to be impossible for the distributors of any film rated 12A or above to consider them now, because a precedent is set for removing them on the grounds of ‘offensiveness.’
Wednesday 21 Sep 2005 | Paul | UK
