Quote of the Day: Stay off the bleeding edge

“You don’t enter into leading-edge investment unless you feel it’s really targeted to levers that matter for you and unless you can couple the investment with other advantages like scale, tacit knowledge or some other capability that gives you reason to believe that what you do won’t just be replicated by others or that even if others follow, they won’t get the same bang for the buck. Otherwise, wait for the leading edge to be worked out by your competitors and then adopt it.”
- Diana Farrell, director at the McKinsey Global Institute.

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